 Cultivate your top customers in ways you never imagined.
Custom publications are designed to help companies deepen relationships with current customers and attract new business. They provide a way for corporations to put down deep roots, slowly and carefully developing long-lasting relationships.
If your marketing efforts are to bear the best fruit then consider the power of custom publishing. It empowers companies to forge deep connections with customers through magazine-style publications; enhancing brand preference; fostering greater customer loyalty and cross-selling additional products. And they encourage your customers to act as your best word-of-mouth advocates.
 Custom publishing lets you build long-term customers relationships on your terms. Your publication will be designed to keep the focus on you and you alone, inviting your customers into your company’s vision. Custom publications offer uninterrupted communications that continually call your customers to action.
With a custom publication, you decide what message to communicate and when to deliver it. CurtCo Custom Publishing takes care of the rest. After assisting you in defining your goals, we will assemble a project team including design, editorial, marketing and distribution experts, to produce the perfect publication to meet your requirements. Designed to be creative and compelling, your custom publication will become an instrumental part of your marketing plan.
In 2005, the Custom Publishing Council commissioned Roper Public Affairs to find out what Americans really think about Custom Publishing. According to the survey:
85% say they would rather receive company information in the form of interesting articles than in an ad.
80% say they don’t mind sponsors’ selling as long as the accompanying information interests them.
79% say custom publications provide interesting information.
65% of the respondents say custom publications indicate a company’s regard for its customers.
58% of American consumers are aware of custom publications and 66% say they read them.
 CurtCo Custom Publishing Clients Include:
Business
Government Agencies
Non-Profits
Services offered by CurtCo Custom Publishing:
Account Management
Advertising Sales
Circulation/Distribution Management
Design
Editorial Research and Writing
Production
Promotion and Publicity
Publishing Strategy
Put the power of a custom publication to work for your company. Contact Heather Back, Director of Business Development and Marketing at 619-744-0535 or heatherb@curtco.com
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