07/08/2003 - CurtCo Media Launches Robb Report Motorcycling

Covering the Essence of the Motorcycling Lifestyle - New Publication Targeted to Affluent Enthusiasts

MALIBU, CA (July 8, 2003) – Robb Report magazine publisher CurtCo Media today announced the establishment of Robb Report MotorCycling, a luxury lifestyle publication targeted to the affluent two-wheeled enthusiast.

Embracing the creativity and passion that drives the motorcycle lifestyle, the new publication will offer stunning photography and compelling editorial developed specifically for the most discriminating reader. A staff of seasoned editors and photographers, themselves all lifelong riders, will offer an array of feature articles; from reviews of the newest high-quality bikes to interviews with noted motorcycle riders to weekend adventures celebrating the most fabulous roads in the world.

“This new title will address a growing audience of established, affluent executives that are truly passionate about motorcycling,” said William J. Curtis, Chief Executive Officer of CurtCo Media. “"It provides us with the unique opportunity to combine our passion for motorcycles with the well-defined affluent market that Robb Report has addressed for more than a quarter-century.”

Plans call for the premiere Spring 2004 issue to reach newsstands on February 10, followed by a summer issue scheduled for May 27, 2004. The new magazine will have an initial distribution of 100,000 copies, comprising certain current Robb Report subscribers and a hand-picked selection of dealers, with the balance to be disseminated through newsstands nationwide.

Robb Report Motorcycling will operate under the direction of CurtCo Senior Vice President Arthur Coldwells, who assumes the title of Publisher. A 30-year motorcycle enthusiast, Mr. Coldwells has competed at national and club levels of the American Motorcycle Association, and guided motorcycling sections in Robb Report.

Christopher Nugent, who brings more than 30 years of motorcycle industry experience to CurtCo, has been named as Editor of the new publication. Mr. Nugent has worked in publication editorial as well as all aspects of motorcycling, including marketing, design, and production. In addition, he is a founding editor of Tamaqua magazine, a quarterly literary magazine.

Jeff Buchanan, also a 30-year veteran of the motorcycling industry, has been named as National Advertising Director. Mr. Buchanan, who served a similar function in Robb Report’s special motorcycling section in May, has also been a contributor to motorcycleUSA.com.

The establishment of Robb Report MotorCycling represents the most recent move in CurtCo’s ongoing objective of acquiring and developing vertical titles within the luxury lifestyle and industry categories addressed by Robb Report, a goal that began with CurtCo’s acquisition of Robb Report two years ago. This launch is the latest chapter in the expansion of the Robb Report franchise that includes the acquisition of the assets of Worth magazine in June, 2003, the development of The Robb Report Collection in November, 2001 and the launch of Robb Report Home Entertainment & Design in October, 2002.

CurtCo Group
CurtCo Media is operated by CurtCo Media Labs, which for more than two decades has built publishing companies. CurtCo has launched or acquired 28 magazines during this period. In association with Weston Presidio and TD Capital Communications Partners CurtCo operates Robb Report, The Robb Report Collection, Robb Report Home Entertainment & Design and acquired Worth Magazine in June of this year. CurtCo maintains offices in Malibu, New York City and Boston.

MEDIA CONTACT:

Jeff Perlman
Brandware Public Relations
office - 818.706.1915
cell - 818.317.3070
jperlman@brandwaregroup.com