11/13/2003 - CurtCo Re-Launches Worth
Wealth Management Monthly for Affluent
Readers Reemerges As Newest Member of Robb Report
Family of Magazines
MALIBU, CA (November 13, 2003) – CurtCo
Media, publisher of international luxury lifestyle
authority Robb Report , has officially re-launched
Worth magazine, a monthly wealth management publication
for the nation’s most affluent households.
Scheduled to hit newsstands with its premier
December issue on November 18, Worth has been
redeveloped as a comprehensive resource for individuals
and families with an average net worth of at least
$5 million and a minimum average annual household
income of $1 million.
Combining the financial acumen of Worth with
the expertise of 28 year-old Robb Report, the
new title “will address the sociological
and psychological issues that are unique to truly
wealthy families, emphasizing the impact that
these critical decisions have on future generations,”
explained CurtCo Media CEO William J. Curtis.
Specifically, Worth will cover the philanthropic,
personal finance, and business issues faced by
individuals whose focus has shifted from obtaining
wealth to the challenges of managing it. The magazine’s
motto, Wealth in Perspective, “acknowledges
that many affluent individuals are also business
owners whose commercial and private interests
are often elaborately intertwined,” explains
Brett Anderson, CurtCo Media’s Senior Vice
President, Editorial.
Under the direction of Mr. Anderson and Editor-in-Chief
Dwight Cass, the new title enlists the services
of an exceptional roster of editors and contributing
writers, as well as an extensive list of experts
representing all sectors of the international
wealth management world.
Emphasizing the new magazine’s focus on
family wealth preservation and planning, Worth
premieres with an ambitious four-part series:
“The 100 Year Plan,” a comprehensive
guide for affluent families seeking to build a
multi-generational legacy. The debut issue’s
cover story illustrates how many successful families
in the 19th and 20th centuries established “family
mission statements,” which are common sets
of values and goals that provide guidance and
support for their founding families as well as
generations of heirs. Drawing on the expertise
of prominent family advisors, it profiles several
of these families and the issues they and their
legatees faced.
In coming months, the series will cover establishing
and cultivating relationships with financial institutions,
philanthropic organizations, and the businesses
that underpin affluent individuals’ wealth.
Each month, Worth will also offer readers “Opportunities
& Exposures,” a selection of opinion
pieces authored by experts covering a range of
topics including law, industry, technology, science
and medicine, natural resources, real estate,
finance and the arts. The premier issue includes
columns by prominent executives such as Goldman
Sachs International Vice Chairman Robert D. Hormats,
Wilson Ervin, head of strategic risk management
for Credit Suisse First Boston, and PIMCO Managing
Director and head of emerging markets investment,
Mohamed A. El-Erian.
Enlisting the luxury lifestyle expertise of Robb
Report, the new publication will also take a look
at personal passions, but only from an investment
perspective. “Worth evaluates the financial
and emotional investment proposition of its reader’s
personal passions, from art and vintage car collecting
to yacht and private aircraft ownership,”
Mr. Anderson explains. December’s issue
features pieces on exotic automobiles, thoroughbred
racing, wines, yachts, timepieces and jewelry
auctions. In future issues, the magazine will
also explore more unconventional investments,
such as sports teams and feature films.
Unique to this environment, Worth offers significant
opportunities for advertisers and marketers to
reach this exclusive readership. “This first
issue is a great example of the breadth of advertisers
attracted to this difficult-to-reach audience,”
states Worth Vice President and Publisher Robert
Fritze. “As evidenced by our premier issue,
Worth is the chosen platform for financial advertisers,
such as Goldman-Sachs, JP Morgan, Bessemer Trust
and Neuberger Berman, as well as luxury marketers
like Rolls-Royce, Porsche, Breguet, NetJets, Marquis
Jet Partners and Aston Martin.
Worth will have monthly circulation of 200,000,
consisting of both subscriptions and single-copy
sales. Annual subscriptions are priced at $54.95,
while the newsstand cover price is $6.00.
CurtCo Media
CurtCo Media Group is operated by CurtCo Media
Labs, which for more than two decades has built
publishing companies. CurtCo has launched or acquired
27 magazines during this period. In alliance with
TD
Capital Communications Partners, CurtCo acquired
luxury lifestyle authority Robb
Report in June of 2001, and formed CurtCo
Robb Media. The company maintains offices in Malibu,
New York City and Boston.
MEDIA CONTACT:
Jeff Perlman
Brandware Public Relations
office - 818.706.1915
cell - 818.317.3070
jperlman@brandwaregroup.com
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