Episode 26 - Christophe Georges and Bentley Americas

Images courtesy of Bentley Motors, Inc.

Christophe Georges, President and CEO of Bentley Americas joins Robert Ross (online) to discuss the history of the iconic Bentley brand, exciting recent developments, and automobile luxury.

After introducing Christophe, the men discuss Christophe's time with Bentley Americas, specifically the launch of the Continental GT (1:13) before deep-diving into the inspiration and history of the car and how it led to the New Continental GT and some of Bentley's technical features (3:53). Then Robert encourages Christophe to discuss Bentley's New Flying Spur and how it directly effected their plans for their model lineup (7:04) including their new Bentayga and the criticisms the luxury SUV initially faced (11:25), which leads to Christophe's explanation of Authenticity as a driving force at Bentley (14:34). Then Robert winds the clock back to discuss how Bentley made it through the 70s-90s when the market was as unfavorable to luxury sedans (16:09). 


After a short break, Robert dives into the loyalty of not only Bentley owners, but the artisans who create these automobiles (18:12). Then Robert steers the conversation to the topic of Mulliner (20:57), then what the 'new normal' looks like for Bentley (23:46), the special relationship between the American consumer and Bentley (26:12), and the new technologies on the horizon for the marque (27:14). Finally, Robert digs deeper into Christophe's personal history with cars--and motorcycles (30:37).

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Hosted by: Robert Ross

Produced by: Chris Porter

Sound Engineering: Michael Kennedy

Theme Music By: Celleste and Eric Dick

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