Episode 02 - Scandalous: The Untold Story of the National Enquirer

With Guest: Mark Landsman

Why is the National Enquirer so popular and how do they get away telling these salacious stories? Mark Landsman, director of Scandalous: the Untold Story of the National Enquirer discusses his new documentary and the influence and consequence of this mega magazine.

In this episode Hollywood Unscripted, documentary filmmaker Mark Landsman discusses his new film, Scandalous: The Untold Story of the National Enquirer.

Starting with why and how this movie came to be (1:19) and why the history of this magazine is relevant today. They go into the history of the creation of the National Enquirer and its first iteration with Generoso Pope (6:15) and the major points in his marketing epiphanies. They discuss the next owner, Steve Coz (14:18).

Then CurtCo Media’s CEO, Bill Curtis, joins the conversation with his perspective from the world of magazine publishing (18:48). They discuss interviewing subjects who may have their guard up (19:52), and bringing in additional journalists to add credibility and balance the perspective (21:20). They then move to David Pecker’s history with the magazine (24:00) and his ultimate effect on the National Enquirer.

They go behind the scenes on the decisions made when telling this story (29:29). Mark discusses the sense of obligation to tell this story (33:19) and warns us to pay attention to the media we consume (34:10).

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