The Creators Era, and The Music Industry "Past, Present, and Future" with Music Visionary and Executive Marc Geiger
How is the music industry transforming from physical to digital? Industry leader and innovator Marc Geiger (co-founder of Lollapalooza, founder and CEO of Artist Direct, head of World Wide Music for William Morris for 20 years, and current CEO and Chairman of SaveLive) shares insights into the future of music, what exactly is the “Creators Era”, where NFTs fit in all of this, and what was it like pioneering music e-commerce Mick Jagger.
As someone who has been named one of the most important people in music and has worked closely with legends such as Trent Reznor and the Rolling Stones, Geiger is the go-to expert for the current state and future of the music industry.
Geiger discusses his predictions for the comeback of the music industry. Regardless of when live events fully return, Geiger predicts the market will be healthy and robust. Although, a new era of the music industry is coming to fruition called the “Creator’s Era,” which is changing the ways in which artists monetize themselves and connect to their audiences.
"Mick Jagger photo: Dina Regine" by Dina Regine is licensed under CC BY-NC-SA 2.0
Stick around to hear Geiger’s experience signing the Rolling Stones as his first artist while at Artist Direct, and how he pioneered e-commerce with Mick Jagger.
Geiger predicts NFTs will converge with the music industry by acting as a decentralized way for musicians to do commerce and connect to audiences. As for the future of NFTs, Geiger posits that they will operate as a digital boarding pass in your phone. It will take on many functions, which can range from being a certificate of authenticity, a shopping cart, or a way to transfer funds.
Lately, a point of contention in the music industry is the amount of money artists make from streaming services. According to Geiger, the model for streaming rates isn’t necessarily wrong. In fact, it will improve as streaming platforms increase the amount they charge consumers. Because streaming services such as Spotify are in their teenage years, they will continue to grow and create new mechanisms for artists to make money. The current models we see in streaming are merely “base layers” that will continue to evolve.
This podcast is presented by:
Contact: salderton@stubbsalderton.com
Hosted by: Richard Wolpert
Produced and edited by: AJ Moseley